HOW AI IS CHANGING REAL TIME BIDDING IN PROGRAMMATIC ADVERTISING

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A number of e-commerce services are turning to server-side tracking as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present extra expenses, it can cause better precision and even more reliable data

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con